Lightning Bolt featured in California Apparel News

"LEISURE WORLD - Somewhere, well-dressed old men are missing their favorite cardigans, vintage shorts and sensible trousers. For Fall 2010, designers raided their grandfathers' closets for hipster staples. All that's missing is the scent of Old Spice." - CAN, featuring the Pelican Boardshort from Lightning Bolt

Joshua Hunter - Editor in Chief at Transworld Business - Encinitas, CA

"Surf lifestyle is impossible to encapsulate. That’s why companies and brands that don’t truly live a “surf lifestyle” can never get it right when they try and portray it in their marketing and products."


"At Surf Expo, I had on a Lightning Bolt tee on. Randomly out of nowhere Johnathan came over, slapped a one dollar bill in my hand, and said "thanks bud." I don’t think he had a clue who I was, but pretty funny either way."


On the most influential person on the world of surf:
"I’d say it’s a tie between Duke Kahanamoku and Bob McKnight. Each—in their own, very different ways—have introduced surfing to the world."

COACHELLA MUSIC FESTIVAL

Every April, Coachella Music Festival attracts nearly 100,000 of grungy, beer-chugging concertgoers to California desert city, Indio. Gossip Girl star Penn Badgley was in attendance Saturday for headliners Muse and Tiesto. Unshaven, sans socks and full of style with his Lightning Bolt Pelican Boardshorts in awesome black, Penn fit right in — looking good!

Surfline.com Boardshort Buyers' Guide is Up for Summer 2010

Lightning Bolt's "Pelican Boardshort" featured on Surfline.com's Boardshort Buyers' Guide.



Lightning Bolt's "Classic Pipe" also featured on Surfline's S10 Guide.

Lightning Bolt featured in Sportswear International

Lightning Bolt "Mermaid Tee" featured in Sportswear International - April 2010 issue

Spotted: Gossip Girl's Blake Lively Wears Lightning Bolt

Last weekend, Blake Lively, star of hit show "Gossip Girl," received surf lessons from Jonathan Paskowitz, Lightning Bolt, USA president and pro-surfer Rob Machado. The actress and her boyfriend and co-star, Penn Badgley, were also outfitted in some choice Lightning Bolt pieces. Below, Lively wears Lightning Bolt's Vintage Tee in Lightning Stripe.

BNQT.com - Street Beat: Lightning Bolt

Last week Danny Spyra from BNQT`s street beat came by our office here in Venice, to interview Jonathan. Heres what he had to say:

In this week's Street Beat, we're going retro. The time is the 70s, the place is Hawaii and the brand is Lightning Bolt. What began on the Hawaiian Islands spread rampantly throughout the world. Unfortunately, many infringed on the usage of the Bolt brand logo and it slowly faded away.
However, these past few years there has been a Bolt resurgence. By embracing it's heritage and utilizing some tactical sales practices, the Bolt is back. I recently visited the Lightning Bolt headquarters in Venice Beach, CA, and President Jonathan Paskowitz was stoked to answer my questions. Enjoy!
- Danny Spyra
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