Friday, April 9, 2010
BNQT.com - Street Beat: Lightning Bolt
Last week Danny Spyra from BNQT`s street beat came by our office here in Venice, to interview Jonathan. Heres what he had to say:
In this week's Street Beat, we're going retro. The time is the 70s, the place is Hawaii and the brand is Lightning Bolt. What began on the Hawaiian Islands spread rampantly throughout the world. Unfortunately, many infringed on the usage of the Bolt brand logo and it slowly faded away.
However, these past few years there has been a Bolt resurgence. By embracing it's heritage and utilizing some tactical sales practices, the Bolt is back. I recently visited the Lightning Bolt headquarters in Venice Beach, CA, and President Jonathan Paskowitz was stoked to answer my questions. Enjoy!
- Danny Spyra