Friday, April 23, 2010

Joshua Hunter - Editor in Chief at Transworld Business - Encinitas, CA

"Surf lifestyle is impossible to encapsulate. That’s why companies and brands that don’t truly live a “surf lifestyle” can never get it right when they try and portray it in their marketing and products."

"At Surf Expo, I had on a Lightning Bolt tee on. Randomly out of nowhere Johnathan came over, slapped a one dollar bill in my hand, and said "thanks bud." I don’t think he had a clue who I was, but pretty funny either way."

On the most influential person on the world of surf:
"I’d say it’s a tie between Duke Kahanamoku and Bob McKnight. Each—in their own, very different ways—have introduced surfing to the world."

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