Monday, August 9, 2010
Thursday, August 5, 2010
Full Circle
Hi Jonathan,
Lightning bolt has been doing great in our stores.
My dad, who now does solely the accounting for our business just saw the merchandise
in one of our stores. He just called to tell me that he bought the
original lightning bolt line back in1976. My parents opened our
business in 1971. I thought that was pretty cool that the line truly
has come full circle.
Have a great weekend!
Marcella
Sun shops
Lightning bolt has been doing great in our stores.
My dad, who now does solely the accounting for our business just saw the merchandise
in one of our stores. He just called to tell me that he bought the
original lightning bolt line back in1976. My parents opened our
business in 1971. I thought that was pretty cool that the line truly
has come full circle.
Have a great weekend!
Marcella
Sun shops
Tuesday, July 13, 2010
Monday, July 12, 2010
Wednesday, July 7, 2010
Tuesday, July 6, 2010
Tuesday, June 29, 2010
Lightning Bolt will be Featured in Bloomingdale's locations
Lightning Bolt will be Featured in Bloomingdale's locations:
South Coast Plaza, Santa Monica, Newport Beach and the Beverly Center
Saturday, June 26, 2010
Tuesday, June 22, 2010
Monday, June 21, 2010
Porter Writes:
Cruised Fred Segal on Melrose,Gave a little seminar on saturday with my man drew.
Got some better pics rather than from my kickass blackberry curve.
P.
Thursday, June 17, 2010
Catching up with Scott "Spides" Madison, founder of Atwater
On Lightning Bolt:
Pipeline in the 70s, Rory Russel and Gerry Lopez charging huge surf in Hawaii, classic timeless surf apparel. When I was a kid I would draw the Lightning Bolt on my notebook in class thinking about surfing. Gerry lopez was one of my favorite surfers growing up - I would ask my mom to buy me Lightning Bolt polo shirts and OP cords. That was my style in elementry school ha ha.
On soul surfing:
If I ever feel burnt-out or grumpy, I know that I can go catch a few waves to feel energized again. It's a natural high and my passion and I am so lucky to have met most of my friends through surfing.
On most influential person of surf:
When I was a kid it was Gerry Lopez and Buttons and I still do but now I think the most influential surfer today is Kelly Slater because of his competitiveness and drive to win so many world championships. His style, speed, power, wave knowledge and innovation has not slowed down and at 38 he is still at the top of his game.
On Jonathan Paskowitz, Lightning Bolt, USA president:
In the late 1990s when Jonathan was at Black Flys and I was working for either Billabong or Hurley I was in charge of the Snowboard Design department and we were on an industry trip for Transworld Snowboarding at Banff Canada. We had all finished a big sushi dinner and Jack Martinez and all of us went out on the town - all I had on was a sweat shirt and it was 20 below outside. I remember complaining about how cold it was and Jonathan grabs a big snow ball and stuffs it inside my shirt. I was so cold but we had so much fun that night I will never forget it. He is like a stand-up comic always laughing and cracking jokes. So fun to be around even in 20 below.
Monday, June 14, 2010
Thursday, June 10, 2010
Tuesday, June 8, 2010
Monday, June 7, 2010
Friday, June 4, 2010
Wednesday, June 2, 2010
Lightning Bolt featured in AP Magazine
Check out Lightning Bolt's Bull Denim Walk Short featured in the June issue of AP Magazine.
Tuesday, June 1, 2010
Thursday, May 27, 2010
Wednesday, May 26, 2010
Wednesday, May 19, 2010
HOT FUN: Lightning Bolt featured in Vanity Fair
Lightning Bolt's classic Bolt tee is featured as a must-have for this summer's surf and sport essentials according to prestigious Vanity Fair magazine. ENJOY!
Summer Fitness Gear for Women
Lightning Bolt's tie-dye bikini and girl's classic boardshort featured on AZ Central's "Summer Fitness Gear for Women" segment.
Monday, May 17, 2010
Friday, May 14, 2010
Wednesday, May 12, 2010
Lightning Bolt Surfboards featured in Vogue Magazine
One of Lightning Bolt's surfboard was recently featured in VOGUE Magazine's "Need It Now: Surf's Up" story, along with Alexandra Cassaniti's ever-so-stylish board bags.
“My work is not really about if you’re a surfer or not. People have told me when they wear the bags they feel connected to them. They are aware of my company and how we make each piece, so they feel they’re part of the process," says Cassaniti.
Looks amazing with that Bolt board either way!
Tuesday, May 11, 2010
Monday, May 10, 2010
Steve Garbarino, editor-at-large, Playboy Magazine
Catching up with Steve Garbarino, editor-at-large, Playboy magazine, and contributing editor, Vanity Fair
"Unpretentious surf- and lifestyle wear, smart enough to not lose touch with its golden-era ‘70s inspiration. Bonfires on the beach with a blonde-haired girl wearing your flannel shirt to stay warm, saddled up to you. The salty, chilly smell of fog burning off the ocean in the early morning, while eating a breakfast burrito at the Ditch Witch stand at Ditch Plains Beach in Montauk by the East Deck Motel."
(On most influential person on the world of surf) “Rabbit” Bartholomew. In the ‘70s, when surfers had a tendency to take themselves a tad too seriously, Wayne brought a rock-and-roll spirit to the proceedings—the same as what Ali brought to boxing: be cocky, but get the job done…with flair and theatricality, and occasionally Falstaffian behavior."
"Nearly ten years ago, I was commissioned by GQ to interview Jonathan at San Onofre for a surfer style piece. Afterwards, we all went to a rib shack by the beach, and laughed and toasted beers. It was just a little taste of the chill that these guys have. And respect they have for each other and even outsiders to the sport and lifestyle."
"Unpretentious surf- and lifestyle wear, smart enough to not lose touch with its golden-era ‘70s inspiration. Bonfires on the beach with a blonde-haired girl wearing your flannel shirt to stay warm, saddled up to you. The salty, chilly smell of fog burning off the ocean in the early morning, while eating a breakfast burrito at the Ditch Witch stand at Ditch Plains Beach in Montauk by the East Deck Motel."
(On most influential person on the world of surf) “Rabbit” Bartholomew. In the ‘70s, when surfers had a tendency to take themselves a tad too seriously, Wayne brought a rock-and-roll spirit to the proceedings—the same as what Ali brought to boxing: be cocky, but get the job done…with flair and theatricality, and occasionally Falstaffian behavior."
"Nearly ten years ago, I was commissioned by GQ to interview Jonathan at San Onofre for a surfer style piece. Afterwards, we all went to a rib shack by the beach, and laughed and toasted beers. It was just a little taste of the chill that these guys have. And respect they have for each other and even outsiders to the sport and lifestyle."
Friday, May 7, 2010
Wednesday, May 5, 2010
Friday, April 23, 2010
Lightning Bolt featured in California Apparel News
"LEISURE WORLD - Somewhere, well-dressed old men are missing their favorite cardigans, vintage shorts and sensible trousers. For Fall 2010, designers raided their grandfathers' closets for hipster staples. All that's missing is the scent of Old Spice." - CAN, featuring the Pelican Boardshort from Lightning Bolt
Joshua Hunter - Editor in Chief at Transworld Business - Encinitas, CA
"Surf lifestyle is impossible to encapsulate. That’s why companies and brands that don’t truly live a “surf lifestyle” can never get it right when they try and portray it in their marketing and products."
"At Surf Expo, I had on a Lightning Bolt tee on. Randomly out of nowhere Johnathan came over, slapped a one dollar bill in my hand, and said "thanks bud." I don’t think he had a clue who I was, but pretty funny either way."
On the most influential person on the world of surf:
"I’d say it’s a tie between Duke Kahanamoku and Bob McKnight. Each—in their own, very different ways—have introduced surfing to the world."
Tuesday, April 20, 2010
COACHELLA MUSIC FESTIVAL
Every April, Coachella Music Festival attracts nearly 100,000 of grungy, beer-chugging concertgoers to California desert city, Indio. Gossip Girl star Penn Badgley was in attendance Saturday for headliners Muse and Tiesto. Unshaven, sans socks and full of style with his Lightning Bolt Pelican Boardshorts in awesome black, Penn fit right in — looking good!
Thursday, April 15, 2010
Surfline.com Boardshort Buyers' Guide is Up for Summer 2010
Lightning Bolt's "Pelican Boardshort" featured on Surfline.com's Boardshort Buyers' Guide.
Lightning Bolt's "Classic Pipe" also featured on Surfline's S10 Guide.
Lightning Bolt's "Classic Pipe" also featured on Surfline's S10 Guide.
Tuesday, April 13, 2010
Lightning Bolt featured in Sportswear International
Lightning Bolt "Mermaid Tee" featured in Sportswear International - April 2010 issue
Monday, April 12, 2010
Spotted: Gossip Girl's Blake Lively Wears Lightning Bolt
Last weekend, Blake Lively, star of hit show "Gossip Girl," received surf lessons from Jonathan Paskowitz, Lightning Bolt, USA president and pro-surfer Rob Machado. The actress and her boyfriend and co-star, Penn Badgley, were also outfitted in some choice Lightning Bolt pieces. Below, Lively wears Lightning Bolt's Vintage Tee in Lightning Stripe.
Friday, April 9, 2010
BNQT.com - Street Beat: Lightning Bolt
Last week Danny Spyra from BNQT`s street beat came by our office here in Venice, to interview Jonathan. Heres what he had to say:
In this week's Street Beat, we're going retro. The time is the 70s, the place is Hawaii and the brand is Lightning Bolt. What began on the Hawaiian Islands spread rampantly throughout the world. Unfortunately, many infringed on the usage of the Bolt brand logo and it slowly faded away.
However, these past few years there has been a Bolt resurgence. By embracing it's heritage and utilizing some tactical sales practices, the Bolt is back. I recently visited the Lightning Bolt headquarters in Venice Beach, CA, and President Jonathan Paskowitz was stoked to answer my questions. Enjoy!
- Danny Spyra
Read more
Friday, January 8, 2010
Lightning Bolt Hawaii
We headed over to Oahu, Hawaii in December with our fathering company Lightning Bolt Portugal for a surf trip/ photo shoot.
check out the footage from our trip!
Monday, January 4, 2010
Saturday, August 1, 2009
Thursday, July 30, 2009
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